re/
Visual identity and website for the VCFA Graphic Design thesis exhibition in Summer 2023.
Zoc
An science-based study tool that partners with American universities to aid students in deeper learning.
Build With Purpose
Visual identity for a strategy consultant helping mission-driven organizations build sustainable futures.
Federico
A typeface project that manifests abundance through the use of humble materials.
Epic Fail
A tool for the classroom that helps students embrace failure and reflect on personal accountability.
Visual identity and website for the VCFA Graphic Design thesis exhibition in Summer 2023.
An science-based study tool that partners with American universities to aid students in deeper learning.
Visual identity for a strategy consultant helping mission-driven organizations build sustainable futures.
A typeface project that manifests abundance through the use of humble materials.
A tool for the classroom that helps students embrace failure and reflect on personal accountability.
Positioning a Rhode Island gift shop as a local tastemaker and contemporary curator.
iCapital
Engaged with the iCapital marketing team to bridge the gaps between brand messaging and product capabilities.
Engaged with the iCapital marketing team to bridge the gaps between brand messaging and product capabilities.
iCapital
Project Type
Visual Identity, Marketing
Patio was invited to take part in a design challenge to redesign the marketing website to promote iCapital’s latest technologies. These relative explorations would become seeds to discover new business KPIs and strengthen communication for an array of customer profiles.
Our ideation for iCapital culminated in two customer-centered outputs for the homepage and navigation bar that responded to competitior analysis. Visual identities and icon systems were developed to translate product capabilities with a side order of soft copywriting. Though these designs were not fully implemented, this investigative work helped iCapital establish stronger task flows on their site and expand digital design leadership.
Our ideation for iCapital culminated in two customer-centered outputs for the homepage and navigation bar that responded to competitior analysis. Visual identities and icon systems were developed to translate product capabilities with a side order of soft copywriting. Though these designs were not fully implemented, this investigative work helped iCapital establish stronger task flows on their site and expand digital design leadership.