Patio 

Info


Blackthorn
Rebrand for a event technology company that keeps people at the center of it all.


Build with Purpose
A marketing consultant who helps purpose-driven organizations scale their impact.


re/
MFA thesis exhibition for VCFA Graphic Design, Summer 2023.
Federico
A typeface project that explores humble materials and generational ideologies.


Zoc
A science-based study tool that can aid in deeper learning in higher ed.
Epic Fail
A tool for the classroom that helps students embrace failure and reflection.
The Current
Positioning a Rhode Island gift shop as a local tastemaker and contemporary curator.  


iCapital


Project Type
Visual Identity, Marketing
Patio was invited to take part in a design challenge to redesign the marketing website to promote iCapital’s latest technologies. These relative explorations would become seeds to discover new business KPIs and strengthen communication for an array of customer profiles.

Our ideation for iCapital culminated in two customer-centered outputs for the homepage and navigation bar that responded to competitior analysis. Visual identities and icon systems were developed to translate product capabilities with a side order of soft copywriting. Though these designs were not fully implemented, this investigative work helped iCapital establish stronger task flows on their site and expand digital design leadership.