iCapital
Project Type
Visual Identity, Marketing
Patio was invited to take part in a design challenge to redesign the marketing website to promote iCapital’s latest technologies. These relative explorations would become seeds to discover new business KPIs and strengthen communication for an array of customer profiles.
Our ideation for iCapital culminated in two customer-centered outputs for the homepage and navigation bar that responded to competitior analysis. Visual identities and icon systems were developed to translate product capabilities with a side order of soft copywriting. Though these designs were not fully implemented, this investigative work helped iCapital establish stronger task flows on their site and expand digital design leadership.
Our ideation for iCapital culminated in two customer-centered outputs for the homepage and navigation bar that responded to competitior analysis. Visual identities and icon systems were developed to translate product capabilities with a side order of soft copywriting. Though these designs were not fully implemented, this investigative work helped iCapital establish stronger task flows on their site and expand digital design leadership.