Patio

Info

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MFA thesis exhibition for VCFA Graphic Design, Summer 2023.

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The Current
Positioning a Rhode Island gift shop as a local tastemaker and contemporary curator.

The Current

Project Type

E-commerce, Visual Identity

The Current is a modern gift shop bringing curated, design-forward home goods to a lively main street in southern Rhode Island. Working closely with founder and longtime friend, Britni (a trend-savvy entrepreneur with a sharp eye) Patio developed a brand identity and e-commerce experience that reflects the store’s playful energy and evolving inventory.

Rooted in Rhode Island’s coastal identity, the visual system incorporates a neutral palette and flexible graphic elements that allow the brand to shift fluidly with the seasons. Our goal was to create something that felt both distinctly local and unmistakably contemporary in order to capture Britni’s forward-thinking creative endeavors while offering a timeless foundation that can grow with the shop.