The Current

Project Type

E-commerce, Visual Identity

The Current is a gift store that introduces curated, design-focused homeware items to a bustling main street in southern Rhode Island. Collaborating closely with the storeowner, Britni, Patio crafted an identity and e-commerce experience that is both playful and versatile. The design pays homage to the locality of "the Ocean State" with a beachy palette to compliment the friendly atmosphere of the store.