Zoc

Project Type

Visual Identity, Marketing

Team

Jon Sousa, Tahmedul Islam, Andrew Mora

After collaborating on several initiatives with the folks at Zoc, Patio was brought on to define an early visual identity and narrative direction for Zoc’s seed fundraising efforts. With AI transforming how students learn and retain information, we crafted a compelling product video anchored by a study-music track designed to resonate with student habits and underscore Zoc’s science-driven approach.

Zoc is an education technology tool built on proven cognitive science frameworks, helping students master material through personalized AI support. Our work helped articulate the platform’s dual appeal: empowering students with adaptive tools to overcome academic barriers, and offering educators a path to equitably integrate AI into their classrooms. This resulted in an an identity that can speak clearly to both student and administrative audiences, positioning Zoc as a future-forward ally in higher education.