Patio

Info

Blackthorn
Rebrand for a event technology company that keeps people at the center of it all.

Build with Purpose
A marketing consultant who helps purpose-driven organizations scale their impact.

re/
MFA thesis exhibition for VCFA Graphic Design, Summer 2023.

Federico
A typeface project that explores humble materials and generational ideologies.

Zoc
A science-based study tool that can aid in deeper learning in higher ed.

Epic Fail
A tool for the classroom that helps students embrace failure and reflection.

The Current
Positioning a Rhode Island gift shop as a local tastemaker and contemporary curator.

Blackthorn

Project Type

Visual Identity, Marketing

Collaborators

Andy Ramsaran, Gina LiCalzi, Lucinda Hoxha, Sophia Willinger

Blackthorn approached Patio to lead a rebrand focused on human connection and modernity. We kicked off the process with a group workshop to better understand how Blackthorn employees wished to reposition themselves after growing into a trusted resource for teams that plan business-critical events. Collaborative efforts like these can have the potential to transform market trends.

Inspired by Blackthorn’s previous mascot, we developed a vibrant color palette to catch people’s attention instead. The new logomark draws inspiration from the Blackthorn flower to symbolize how our relationships with each other—and to technology—continue to evolve. Along with type and color, Patio supported with a product video, illustrations, and internal communication materials. We were especially pleased to see how Blackthorn employees embraced their new, collective voice.

Our big and green guiding light, Thorny.